How to Go on Tour as an Independent Artist: Why Your Pet Goldfish Might Be the Best Tour Manager

Embarking on a tour as an independent artist is both an exhilarating and daunting experience. Unlike signed artists who have the backing of record labels, independent musicians must wear multiple hats—booking shows, managing finances, promoting their music, and sometimes even driving the tour van. But fear not, because with the right strategies, you can turn your dream tour into a reality. And who knows? Maybe your pet goldfish has a knack for logistics.

1. Start with a Solid Plan

Before hitting the road, you need a clear plan. Decide on the cities you want to visit, the venues you want to play, and the timeline for your tour. Research the local music scenes in each city to understand where your music might resonate the most. Create a budget that includes travel expenses, accommodation, food, and any unforeseen costs. A well-thought-out plan will save you from unnecessary stress and financial pitfalls.

2. Build a Strong Online Presence

In today’s digital age, your online presence is your most powerful tool. Make sure your website is up-to-date with your tour dates, music, and merchandise. Use social media platforms like Instagram, Twitter, and TikTok to engage with your fans and promote your tour. Consider creating a tour-specific hashtag to generate buzz and encourage fans to share their experiences.

3. Network with Other Artists and Venues

Networking is crucial for independent artists. Reach out to other musicians in the cities you plan to visit and see if they’re interested in collaborating or sharing the stage. Contact local venues and promoters to book your shows. Building relationships with other artists and industry professionals can open doors to new opportunities and help you grow your fanbase.

4. Crowdfunding and Merchandise

Touring can be expensive, but crowdfunding platforms like Kickstarter or Patreon can help you raise the necessary funds. Offer exclusive perks like signed merchandise, private concerts, or personalized songs to incentivize your fans to contribute. Additionally, selling merchandise at your shows can provide a significant source of income. Think beyond t-shirts—consider selling vinyl records, posters, or even custom guitar picks.

5. Master the Art of Self-Promotion

As an independent artist, you are your own PR team. Write press releases and send them to local newspapers, blogs, and radio stations in the cities you’ll be visiting. Create eye-catching flyers and posters to promote your shows. Don’t underestimate the power of word-of-mouth—encourage your fans to bring their friends to your concerts.

6. Stay Organized on the Road

Once you’re on tour, staying organized is key. Keep track of your schedule, finances, and inventory of merchandise. Use apps like Google Calendar or Trello to manage your tasks and stay on top of your commitments. Make sure to communicate regularly with your bandmates or crew to ensure everyone is on the same page.

7. Take Care of Your Mental and Physical Health

Touring can be physically and mentally exhausting. Make sure to get enough sleep, eat healthily, and stay hydrated. Take breaks when needed and find time to relax and recharge. Remember, your well-being is just as important as your music.

8. Engage with Your Fans

Your fans are the backbone of your career. Take the time to connect with them at your shows, whether it’s through meet-and-greets, signing autographs, or simply chatting after the performance. Show your appreciation for their support, and they’ll be more likely to continue supporting you in the future.

9. Document Your Journey

Touring is a unique experience, and documenting it can create lasting memories and valuable content for your fans. Consider starting a tour blog, vlog, or podcast to share behind-the-scenes stories, challenges, and triumphs. This not only keeps your fans engaged but also provides a personal touch that can deepen their connection to your music.

10. Learn from Each Experience

Every tour is a learning experience. Take note of what worked well and what didn’t. Gather feedback from your fans, bandmates, and venue staff to improve your future tours. The more you tour, the more you’ll refine your strategies and grow as an artist.

FAQs

Q: How do I find venues to play at? A: Start by researching venues in the cities you want to visit. Look for venues that host similar genres of music and reach out to their booking managers. Networking with other artists can also lead to recommendations for great venues.

Q: How can I save money while on tour? A: Consider staying with friends or fans instead of booking hotels, carpooling to save on gas, and cooking your own meals instead of eating out. Additionally, look for sponsorships or partnerships with brands that align with your music.

Q: What should I do if a show doesn’t go as planned? A: Not every show will be perfect, and that’s okay. Learn from the experience and focus on the next performance. Sometimes, unexpected challenges can lead to memorable moments and stories that you can share with your fans.

Q: How do I handle travel logistics? A: Plan your route in advance and consider using GPS apps to navigate. Make sure your vehicle is in good condition and have a backup plan in case of breakdowns. If flying, book your tickets early to get the best deals.

Q: How can I make my tour more sustainable? A: Consider using eco-friendly merchandise, reducing plastic waste, and carpooling or using public transportation when possible. You can also partner with environmental organizations to raise awareness about sustainability during your tour.